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For those who served

How Veterans Name the Price works

A plain-English walkthrough of the program built for veterans across Fort Worth and North DFW.

Veterans Name the Price is simple: if you served, you pay only Rush Plumbing & Air's documented cost for the part, with no markup, and then you decide what the labor was worth. That can be a hundred dollars or a handshake. It is not a discount and not a coupon. It is a different way of settling the bill, built on respect for your service. See the full program here.

The three steps

Every Veterans Name the Price job follows the same path, whether it is a scheduled repair or a 2 a.m. emergency.

  1. Tell us you served when you call. Book any residential job and mention you are a veteran. Nothing else changes about how fast we respond.
  2. You pay our cost for the part. We show you the documented cost of the part with no markup added.
  3. You name the labor. After the work is done, you decide what the labor was worth to you.

Why we do it this way instead of a percentage discount

Most trades offer a flat military or veteran discount, often around 10 percent. That is a kind gesture, but on a small job it adds up to very little, and on a big job the company still sets the price. Veterans Name the Price flips that. You are never marked up on parts, and the labor is genuinely your call. For a lot of veterans, that ends up being a far better deal than 10 percent off a marked-up invoice.

Same work, same guarantee. You get the exact same licensed plumbing, the same 24/7 emergency response, the same camera-first honesty, and the same one-year workmanship guarantee as any other customer. The only thing that changes is how the bill works.

What jobs qualify?

The program applies to residential and emergency plumbing across our North DFW service area: drain cleaning, water heater repair and replacement, leak detection, slab leak repair, trenchless sewer, and repiping. It runs year round, not just around Veterans Day, and it is open to individual veterans and to VFW posts throughout the area. If your post wants us to come explain it in person, we will.

See the Veterans program

Common questions

Is Veterans Name the Price really free labor?
Not exactly. You always pay the documented cost of the part with no markup. The labor is what you decide it was worth after the job is done. Some veterans pay a fair labor rate, some pay less, and Rush Plumbing & Air honors whatever you decide. There is no minimum and no pressure. Call (469) 813-7100 and mention you served.
Do I need to prove I am a veteran?
Just mention you served when you call or when the technician arrives. The program runs on trust and respect, the same way you served. It is open to veterans across Fort Worth, Arlington, Haltom City, North Richland Hills, Keller, Denton, and the rest of North DFW, year round.
Does the quality of work change under this program?
No. You get the identical licensed work, 24/7 response, camera-first diagnosis, and one-year workmanship guarantee as any customer. Veterans Name the Price only changes how the bill is settled, never the standard of the plumbing. Read the full program details.
American flag Our way of saying thank you

Served? Let us take care of you.

Call a live person any time, day or night, and mention you are a veteran.

Call (469) 813-7100See how it works