Veterans Name the Price
If you served, you pay only our cost for the part, no markup. Then you decide what the labor was worth. A different deal, built on respect.
If you served this country, you should never get gouged on a plumbing bill. So we do something different for veterans: you pay only our documented cost for the part, with no markup, and then you decide what the labor was worth. That can be a hundred dollars or a handshake. It is not a discount and not a coupon. It is a different exchange, built on respect for your service.
How it works
- Book any residential or emergency job and tell us you served when you call.
- You pay the exact cost of the part, no markup. We show you what it cost us.
- You name the labor. Whether that is a hundred dollars or a handshake is up to you.
What this is, and what it is not
You get the exact same licensed work, the same 24/7 emergency response, the same camera-first honesty, and the same one-year workmanship guarantee as every other customer. Nothing about the quality changes. The only thing that changes is how the bill works. The program runs year round, not just around the holidays, and it is open to individual veterans and VFW posts throughout North DFW. If your post wants us to come explain it in person, we will.
What we do
Veterans Name the Price applies to every residential and emergency job we run.
Why veterans trust Rush
Rush Plumbing & Air is a family-run, locally owned crew. We live and work in the same North DFW communities we serve, and we built this program because a fair price and honest work should not stop at the door for the people who served.
- Documented part cost, zero markup, every time
- The labor is genuinely your call, no minimum, no pressure
- Same licensed work and one-year guarantee as any job
Veteran guides
Straight answers on the program and how to get a fair deal on plumbing.

How the program works
The three steps and why it beats a percentage discount.
Read the guide
Do plumbers give veteran discounts?
The short answer for North DFW, and a better deal.
Read the guide
Emergency plumbing for veterans
How the program applies to 2 a.m. calls too.
Read the guideVeterans program questions
Who qualifies for Veterans Name the Price?
Is Veterans Name the Price a discount or coupon?
Call a live person any time
Day or night, mention you are a veteran and we will take it from there.


