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Our way of saying thank you

Veterans Name the Price

If you served, you pay only our cost for the part, no markup. Then you decide what the labor was worth. A different deal, built on respect.

No Markup On Parts You Set The Labor Same Guarantee
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If you served this country, you should never get gouged on a plumbing bill. So we do something different for veterans: you pay only our documented cost for the part, with no markup, and then you decide what the labor was worth. That can be a hundred dollars or a handshake. It is not a discount and not a coupon. It is a different exchange, built on respect for your service.

How it works

  • Book any residential or emergency job and tell us you served when you call.
  • You pay the exact cost of the part, no markup. We show you what it cost us.
  • You name the labor. Whether that is a hundred dollars or a handshake is up to you.

What this is, and what it is not

You get the exact same licensed work, the same 24/7 emergency response, the same camera-first honesty, and the same one-year workmanship guarantee as every other customer. Nothing about the quality changes. The only thing that changes is how the bill works. The program runs year round, not just around the holidays, and it is open to individual veterans and VFW posts throughout North DFW. If your post wants us to come explain it in person, we will.

Call and mention you served

Why veterans trust Rush

Rush Plumbing & Air is a family-run, locally owned crew. We live and work in the same North DFW communities we serve, and we built this program because a fair price and honest work should not stop at the door for the people who served.

  • Documented part cost, zero markup, every time
  • The labor is genuinely your call, no minimum, no pressure
  • Same licensed work and one-year guarantee as any job
A Rush plumber taking care of a veteran homeowner
Same work, a different deal

Veterans program questions

Who qualifies for Veterans Name the Price?
Any veteran in the North DFW service area qualifies, and it now applies to both plumbing and HVAC work, on scheduled repairs and 2 a.m. emergencies alike. Just mention you served when you call (469) 813-7100 or when the technician arrives. You then pay only Rush Plumbing & Air's documented cost for the part, with no markup, and you decide what the labor was worth, whether that is a hundred dollars or a handshake. It is not a percentage discount or a coupon. The program runs year round, not only around Veterans Day or the holidays, and it is open to individual veterans and to VFW posts throughout Fort Worth, Keller, Southlake, Denton, and the surrounding communities. If your post wants us to come explain it in person, we will. Every job still carries the same licensed work, 24/7 response, and one-year workmanship guarantee as any customer.
Is Veterans Name the Price a discount or coupon?
No, it is neither a discount nor a coupon. The veteran pays only Rush Plumbing & Air's documented cost for the part, with no markup added, and then decides what the labor was worth, whether that is a hundred dollars or a handshake. A percentage discount still comes off a marked-up total the company controls; this removes the markup entirely and hands the labor decision to you, which is usually a better deal. The work itself never changes: the same licensed plumbing and HVAC, the same 24/7 emergency response, the same camera-first honesty, and the same one-year workmanship guarantee as any other customer. Only the way the bill is settled is different. The program runs year round across North DFW and now applies to both plumbing and heating and cooling jobs, including after-hours emergencies. Call (469) 813-7100 and mention you served to use it.
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Call a live person any time

Day or night, mention you are a veteran and we will take it from there.